With over 237 million people in the US in the (18+) use social media & a whopping 90% of teens have access to social media. The question you should be asking is…
What is the best platform to leverage for your business?
That depends on who your target audience is. Different platforms are popular with different segments of users and offer different tracking options.
The 3 biggest players in the social media landscape are YouTube, Facebook and Instagram but there are also platforms like TikTok that are seeing accelerated growth. LinkedIn is also a great option if your business is serving other businesses.
You need to engage potential customers where they are online.
To be successful on social media you need to know which platform is going to generate the biggest return
Want some help coming up with the best strategy for your business?
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